What AI says about your brand – and why it matters
Tue 3rd March @ 12:00 – 13:30
As more buyers turn to AI models like ChatGPT, Claude and Gemini to research vendors, the way brands earn visibility is changing fast. Traditional search is being replaced by single, AI-generated answers. And in that shift, PR and earned media have become core drivers of visibility and growth. In this session, we’ll explore what this shift means for your brand: What LLMs actually say about your brand (and your competitors), How AI models choose who to recommend – and why media mentions matter, Why PR is now central to brand visibility in AI search, What ‘good signals’ look like in a world of LLMs and auto-generated shortlists, How to operationalise comms (PR-ops) to influence the right outcomes. We’ll also share new data from over 100,000 buyer-intent AI prompts – including which sources influence AI responses the most. If you’re a comms leader or a founder and want to understand your brand’s place in an AI-driven buying journey, this session is for you.
Original event page: https://www.pro-manchester.co.uk/event/what-ai-says-about-your-brand-and-why-it-matters/
