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SUMMARY:What AI says about your brand - and why it matters
DESCRIPTION:As more buyers turn to AI models like ChatGPT\, Claude and Gemini to research vendors\, the way brands earn visibility is changing fast. Traditional search is being replaced by single\, AI-generated answers. And in that shift\, PR and earned media have become core drivers of visibility and growth. In this session\, we’ll explore what this shift means for your brand: What LLMs actually say about your brand (and your competitors)\, How AI models choose who to recommend – and why media mentions matter\, Why PR is now central to brand visibility in AI search\, What ‘good signals’ look like in a world of LLMs and auto-generated shortlists\, How to operationalise comms (PR-ops) to influence the right outcomes. We’ll also share new data from over 100\,000 buyer-intent AI prompts – including which sources influence AI responses the most. If you’re a comms leader or a founder and want to understand your brand’s place in an AI-driven buying journey\, this session is for you. \n\nOriginal event page: https://www.pro-manchester.co.uk/event/what-ai-says-about-your-brand-and-why-it-matters/
URL:https://digitalcreatorsnetwork.com/event/what-ai-says-about-your-brand-and-why-it-matters/
LOCATION:Glaisyers ETL\, 3 Hardman Street\, Manchester\, M3 3HF\, United Kingdom
CATEGORIES:AI,In person
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