VIVA! Games Marketing #4 — the games industry’s marketing confab tackles AI discoverability, crowdfunding and creator strategy (London, 18 Nov)
If you make games and sell them too, VIVA! Games Marketing #4 is back for a full day in London on Wednesday 18 November 2026, and the agenda reads like a checklist of what indie devs and studios are actually worried about right now.
What’s on the programme
• Fancensus on games visibility and what AI means for discoverability
• A practical launch postmortem panel
• Thomas Bidaux (ICO Partners CEO) on crowdfunding — including how to turn backers into long-term advocates
• A properly honest panel on whether creator marketing still works, with people from Logitech and Fourth Floor Creative
• An afternoon on brands × games, with speakers drawn from Red Bull, Charlotte Tilbury and MTV partnerships alumni
• Sessions on IP and AI insurance, and managing overnight success with Slitherine
Networking runs through the day, closing with drinks.
Practical stuff
• When: Wednesday 18 November 2026, 11:00–18:30 GMT
• Where: Central London (hosted by Winston Taylor)
• How much: around £65; tickets capped at 100
Hosted by Alex Boucher and Vanessa Joyce, sponsored by Accord and Alan Boswell Group.
Details and tickets: vivagamesmarketing2026.eventbrite.co.uk
